Crane Worldwide Logistics Australia Continues to Invest in Cultural Awareness

Crane Worldwide Australia continues to invest in cultural awareness not only for our staff, but within the community.

Crane Worldwide Logistics Australia, in conjunction with the Joondalup District Cricket Club and local indigenous elders, have helped design and sponsor an indigenous shirt to be worn as their one day and T20 shirts for the 2024/2025 season.

The indigenous shirt design will be worn by four senior male sides. This year also sees the first girls' junior team also representing Joondalup District Cricket Club in 2024/2025.

The indigenous shirt design is believed to be the first to be worn across the Premier District Cricket competition.

There will also be an indigenous game against Scarborough District Club to celebrate cultural awareness in round four on the 26th of October at the Iluka Sports Complex.

Crane Worldwide Logistics Australia is proud to have two representatives playing at the club, Jamie Ricciardi and Scott Gerrans.

Picture: Managing Director of Crane Worldwide Logistics Australia, Peter O'Brien featured with the club captains.

More about the indigenous design:

At the heart of our design lies a symbol of the Joondalup District Cricket Club - a hub of activity, unity and purpose. Surrounding it are circles and pathways, reaching out like branches of a tree representing the many connections that make our club more than just a cricket team. These connections signify our junior cricket teams, whose young players aspire to rise through the ranks; our coaches and mentors, who guide and inspire; our dedicated supporters, families and volunteers , whose unwavering spirit and efforts create a community that feels like family. This design reflects not just a club, but a gathering place where all are welcome, and everyone is valued. Just as in Aborginal culture, where the circle symbolizes a place where we can come together, learn from each other, and grow stronger as one. 

Throughout the middle of our design, you will find large circles, each unique but interconnected by winding paths. These circles represent other clubs within our competition - each one a community within its own right, with its own stories and spirit. As the most northern club, Joondalup often journeys far to compete with these teams and each circle symbolizes a place we travel to and the clubs we meet along the way. The winding paths between the circles tell the story of these journeys. In Aboriginal culture, paths and journeys are significant, reflecting the songlines that connect people and places across vast distances. In our design, these paths between the circles reflect our club's journey, the connections we forge, and the shared stories that unite us all in the spirit of the game.

At the base of our design rests a golden symbol, a tribute to the roots of the Joondalup District Cricket Club in North Perth. This symbol shines brightly, reminding us of our beginnings and foundation. Just as the golden hue symbolises richness and value, it reflects the deep respect we hold for our club's history and the early members who built it. This element of the design is call  to remember and honr the past. In Aboriginal culture, the past is never forgotten; it is the foundation that supports the present and guides the future. 

A significant part of our design is inspired by the ancient Dreamtime story of the Charnok Woman, a tall spirit being with long white hair that flowed down her back. In the Dreamtime, she wandered the land, collecting spirit children she found along her journey and placing them in her hair keep them safe. As she traveled across a large valley created by the Waugal, now known as the Swan River, she left her footprint at Blackwall Beach. Continuing North, she realizedshe had to return the children, but a spirit man sought to devour them. To protect the children, she journeyed south. On her way, magpies plucked the children from her hair, turning them into stones as they touched the ground. Her path ended at Wave Rock, where she stepped onto a great stone that lifter her into the sky. Her hair became the Milky Way, and the stars represent the children she had collected. As a reminder of her journey, during a full moon, her white hair is said to reflect in the waters of Lake Joondalup, giving the place its name: "Joondalup" - the "place of the long white hair". This story is woven into our design to symbolize the rich cultural heritage of our land, the interconnectedness of our community and the enduring spirit that guides us, just as the stars in the Milky Way light up the night sky.

If you would like to learn more about our services to our community, please check out our Crane Cares activities.